Zoo's wolverine renamed after Hugh Jackman's action hero

From: boxwish.com

Riddle me this Boxwishers. You work at Edinburgh Zoo (I know you probably don’t, but go with it) where you care for the only wolverines in the UK and this week there’s a blockbuster movie released where the central character is called Wolverine – what do you do? Only go and re-christen your wolverine after this cinematic idol. Introducing Logan, the newly re-named alpha male mammal who takes his moniker from Hugh Jackman’s hairy hunk from X-Men Origins: Wolverine.

It’s certainly a novel movie tie-in, one that is further established by Activision Blizzard, the creators of the X-Men Origins: Wolverine video game sponsoring the wolverine enclosure for a year. But it’s all in a good cause as this cash injection will help fund the animals’ breeding programme throughout the rest of the year and into 2010.

“As a charity we rely on our fundraising to further our work and sponsorship is an excellent way for us to raise essential funds,” explains Cristina Pouso, the corporate development manager at the Zoo. “Not just for the day-to-day care of our animals, but for our conservation projects across the globe.”

And Aruna Sinha, the senior brand manager for Activision Blizzard is equally pleased that the video game developer and publisher can do their bit. “With wolverines an endangered species, we see Wolverine having a major role in helping people become more aware of these wonderful creatures and ensuring their survival for many years to come.”

All sounds good to us and hopefully we’ll soon get bats called Bruce Wayne and spiders named Peter Parker. We can dream…