Saturday, 25 April 2009

Wolverine Combats Piracy By Becoming Clue

Wolverine Combats Piracy By Becoming Clue
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Fox has come up with a new way to combat the pirating of Wolverine: They’re turning it into Clue. Director Gavin Hood recently announced at a screening attended by First Showing that they’ve hidden multiple endings to the movie on different prints. So where you see it, may drastically alter exactly how the movie ends.

Secret endings after the credits is nothing new, that’s become a staple in Marvel’s superhero films for instance. Multiple endings though, is significantly more drastic. There’s a reason it hasn’t been tried in a long time. It’s not like it worked all that well for Clue which, while regarded as a cult classic now, at the time was kind of a flop. At least with Clue it was warranted. It’s a mystery movie after all, based on a board game which had multiple endings. The multiple endings bit was part of the whole experience, this is just a blatant gimmick.

Still, for fans who may have illegally pirated the movie on their computer, it’s one more reason to shell out money at a movie theater, more than once if Fox has their druthers. I still say Fox is overreacting. Most people who pirate movies don’t buy movie tickets anyway. With or without gimmicks I don’t see piracy having much of an impact on Wolverine’s box office. At least now Fox has a built in excuse if it fails. They can’t lose.

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